Email Autoresponder Software

What is auto responder? This is a marketing tool in which you send a brief e-mail each day to a potential customer with a free tip. The e-mail tells the potential buyer all of the reasons why he or she should purchase the e-book and that they had better act soon.

Each day, a different auto responder e-mail is sent to the clients, urging them to act right away and giving them more free tips. This goes on for about 10 days, with each message getting more urgent. Finally, they get the last message and, if they do not act, are taken off the list.

You can easily set up an auto responder ad system for a few dollars online. There are hundreds of different sites that will assist you in this marketing manner. By directly e-mailing your customer, giving them free tips and urging them to act right away while they can still take advantage of the offer, you are incorporating every marketing tool possible to get them to buy your product.

There is no better way than direct contact and this allows you to contact them directly for 10 days in a row.

Autoresponder is set up so that it works automatically. Once you enter the information such as the e-mails that you wish to contact and the auto responder dialog, you can sit back and allow the program to do the work.

This is an effective marketing tool and has been known to work in 60 percent of cases in which it is used. Furthermore, auto responder is not an expensive program to use. You can even purchase software that will enable you to program your own computer to send out auto responder without having to use a service.

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Creating a Website

So now you have a product to sell.  Just like I had my 100 Ways To Eat Cheap, you have your e-book based upon your knowledge.  So what do you do with it?  How do you market the book?

You can put your e-book on a site like Lulu.  Lulu is a self publishing website that will distribute your e-book to the masses, for a fee.  The problem is that you are then waiting for the buyers to come to you.  You need to go to the buyers in order to make money at this project. 

No, you shouldn’t mind distributing your book through Lulu or any other e-book distributor, especially if they give you space on Amazon or other sites.  And it’s well worth the fee for this.  But don’t make the mistake of leaving the marketing of your e-book to other people.  You have to market the book on your own in order to make real money. 

And the best part about e-marketing is that there are so many ways to accomplish this for free.  You don’t have to spend a lot of money or even any money, once you get started. 

Start up costs for e-marketing will be about $10 to register your domain name and about $10 a month to host your website.  Paying $10 a month is not a lot of money at all.  Both of these estimates are a bit more than what they actually will cost as websites such as godaddy.com will not only register your domain name for you, but also host your site for about $6 a month. 

Not only that, but you can also use their web building tools for free.

Getting Your Domain Name

Before you can start your website, you need to think of a name for your website.  First of all, you want a dot com website.  Stay away from dot org or dot net.  Most people automatically type in dot com whenever they are trying to find a website.  By having a dot net website, you are giving exposure to the person who has dot com.  You don’t want to do that. 

Your website name is also called your domain name.  You will want to have it short and sweet and easy to spell.   And you also want it to come up on the search engines.  Over 80 percent of the people who find your website will do so on the search engines.  So make sure that your domain name reflects the title of your ebook. 

You can also use symbols in your name so that you can differentiate yourself from others.  You want to make sure that the website comes up on the first or second page of the search engines, so be sure to make it something that someone will enter a search for. 

The website name does not have to make sense.  Most people will not put in an entire sentence when they are looking for something in the search engines.  A domain name like www.cheapdinnerrecipes.com will work better than www.100waystoeatcheap.com.  Hit the key words.  In my book, the keywords were eat, cheap, recipes, food.  This is what I used in my domain name.  Remember, it doesn’t have to make sense, it just has to come up on the search engines. 

Too many people are worried about their domain name being grammatically correct or even containing proper spelling.  Many words are difficult to spell.  Some words are spelled more than one way.  Think about this when you are creating your domain name. 

Again, you want a domain name that will contain keywords that people will enter into the search engines when they are seeking the information that you are selling in your e-book.  Your domain name does not have to make sense.  It just has to appear in the search engines. 

Once you come up with a domain name, you need to find out if anyone has it.  Plug it into a search on the three different search engines (Google, Yahoo and MSN) and see if anything comes up.  If there is no website for this address, you are good to go.

Shoot on over to a site like GoDaddy and register your domain name for a few dollars.  You need to do this before you market your e-book so that someone else doesn’t grab the domain name and register it themselves, thus using your book to drive traffic to their own website. 

Once you have registered your domain name, you can then get started developing your website.

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